Facts & Stats

Video marketers get 66% more qualified leads per year. (Source: Aberdeen)

According to Forbes, 90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy.

The average length of a video is 9 minutes, but 75% of all videos published in the last year are less than 2 minutes long.

Better content can drive traffic to a blog by up to 2,000%.

72% of marketers agree that relevancy is the single biggest factor for better SEO.

Experts agree that writing for search terms rather than simply incorporating them into the content is pivotal for traffic.

Having a video thumbnail in the search results can double your search traffic. (Source: Brainshark)

Two seconds is all companies get when it comes to website load time. Anything longer increases bounce rates by 50%.

50% of people are more likely to click on a particular brand name if that brand name shows up more than once on the search results.

Cisco has projected that more than 80% of all Internet traffic will be video by 2021.

More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. (Source: Insivia)

People are 15 times more likely to use the phrase ‘near me’ in their search than they were in 2013.

Close to half the world’s population (3.03 billion people) are on some type of social media.

Acknowledgment is key: 77% of Twitter users appreciate a brand more when their tweet is responded to.

The average person spends about 20 minutes on Facebook or one in every six minutes a person will spend online.

27% of users will skip a video if it plays an ad before the promised content.

80% of social media content is being accessed via mobile device.

57% of all mobile users will not recommend a business if their mobile website is poorly designed or unresponsive.

Mobile websites that load in 5 seconds or less will end in a viewing session that’s 70% longer than their slower counterparts.

Visual assets are the single biggest content contributor when it came to social media (85%) in 2017.

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%).

Video emails see click-through rates that are 96% higher than non-video emails.

23% of companies aren’t tracking what a consumer does after clicking through an email.

Blogs with images receive 94% more views than blogs that are text only. Blogs with videos can increase organic search results by up to 157%.

Tweets with images get 150% more retweets than those without.