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As a business, your marketing efforts will shift depending on the audience that you are targeting. Developing an effective strategy takes relevant data regarding the makeup and behaviors of your audience. There's one group that is gaining more and more attention as their purchasing power continues to develop,...

The type of content you share can make a huge difference for your business. Depending on your product, market, and audience, different content types will work better than others. One piece of content that every business should use are Infographics, and just like the name says, they...

We've all been there, you're scrolling a newsfeed, find an interesting link, but when you click through you're bombarded with ads that overtake your screen. These ads are referred to as "interstitial ads", and their initial goal was to be an ad that popped up during a...

There are currently 1.79 billion monthly active users on Facebook. That's a huge chunk of the global population, and at present Facebook's reach doesn't seem to be slowing. If you are one of the over 60 million businesses with a Facebook account then you are probably already aware of...

While having a powerful online marketing plan does a lot to boost your business, connecting effectively is crucial. 84% of people still rate personal recommendations as the most valuable form of advertisement. Instagram offers a unique benefit as it creates communities of brand followers and loyalty. That's some pretty...

So, we all know that content is crucial to achieving internet optimization. The right content, presented in the right medium, on the right platform are all crucial elements to your online marketing efforts. New social media platforms are continually creating new opportunities and methods to reach your...

Facebook has been the leading platform for social media marketing for years. However, remaining just a social media platform is not Facebook's only goal. Their future projections include further development in three key technological areas: virtual reality, connectivity, and artificial intelligence. While these three areas are at the top...

An effective presence on social media requires a multitude of different elements. A key element to a successful social media campaign that often gets overlooked is personality. All too often the approach that many companies take on social media gives the impression of a cold-faced business and lacks a...